This is a gem on St. Pete Beach. This was my second time staying at The Hotel Zamora within one year. The hotel is conveniently located in an area that I have visited for over 30 years. I gave the hotel 5 stars across the board, but I would like to mention a staffing concern. During the Jully 4th weekend, I believe the pool and beach chair service failed to deliver. One day, we were able to get assistance from valet to get more beach chairs set up on the beach but then valet got busy. We had to wait for the pool staff to respond with beach chairs. The next day, we had to call for beach chairs again because there were not enough beach chairs set up for guests. Finding clean towels at the pool was another challenge throughout the days. I would suggest during busy times, such as holidays or when the hotel is fully booked, there should be two beach/pool on staff as it was difficult to find both staff. There should be sufficient staff because it makes a difference.