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1 room, 2 adults

Assembly Hotel London

3,5-star3,5 stars
27 - 31 Charing Cross Road, London, England, WC2H 0LS, United Kingdom

3.5-star hotel with bar/lounge, near The British Museum
  • Free WiFi
  • Collect nightsYou can collect™ Rewards nights here
From 372 reviews. TripAdvisor Traveller Rating.

TripAdvisor Traveller Rating

  • Hotel overbooks you so be carefulDec 6, 2019
  • I booked to stay at Assembly, when I turned up to check in they told me they were…Dec 5, 2019

Assembly Hotel London

from ZAR 1,749
  • Standard Double Room (Snug)
  • Standard Double Room
  • Superior Double Room (Nest)
  • Double Room without Windows

What’s around Assembly Hotel London

Top spots nearby

Recommended by this property

  • The British Museum (9-minute walk)
  • Coca-Cola London Eye (9-minute walk)
  • Big Ben (11-minute walk)
  • Buckingham Palace (12-minute walk)
  • St. Paul's Cathedral (18-minute walk)
  • Hyde Park (23-minute walk)
  • Tower of London (35-minute walk)
  • London Stadium (5,2 mi / 8,4 km)
  • O2 Arena (5,7 mi / 9,1 km)
  • Wembley Stadium (7,3 mi / 11,8 km)

Getting around

  • London (LHR-Heathrow) - 14.1 miles/22.7 km
  • London (LGW-Gatwick) - 24.5 miles/39.5 km
  • London (LCY-London City) - 7.7 miles/12.4 km
  • London (LTN-Luton) - 27.6 miles/44.4 km
  • London (STN-Stansted) - 31.1 miles/50 km
  • London (SEN-Southend) - 35.8 miles/57.7 km
  • London Charing Cross Station - 5 min walk
  • London Waterloo Station - 19 min walk
  • London Waterloo East Station - 21 min walk
  • Leicester Square Underground Station - 1 min walk
  • Charing Cross Underground Station - 4 min walk
  • Covent Garden Underground Station - 5 min walk

At a glance

Key facts

Hotel size

  • This hotel has 121 rooms


  • Check-in time 3:00 PM-1 AM
  • Check-out time is 11 AM

Required at check-in

  • Credit card deposit required

  • Government-issued photo ID required

  • Minimum check-in age is 18

Travelling with others


  • Pets not allowed


  • Free WiFi in public areas

  • Free WiFi in rooms



  • No parking

Payment types at the property

Other information

  • Smoke-free property
* See small print for additional details or extra charges

In the hotel

Food and drink
  • Continental breakfast daily (surcharge)
  • Bar/lounge
  • 24-hour front desk
  • Dry cleaning/laundry service
  • Luggage storage
  • Elevator
Languages Spoken
  • English

In the room

Home comforts
  • Air conditioning
Freshen up
  • Private bathroom
  • Shower only
  • Free toiletries
  • Hair dryer
Stay connected
  • Free WiFi
  • Daily housekeeping

Assembly Hotel London’s small print

Also known as

  • Assembly Hotel
  • Assembly Hotel London Hotel London
  • Assembly London
  • Assembly Hotel London England
  • Assembly Hotel London Hotel
  • Assembly Hotel London London


This property only accepts debit or credit cards for all onsite payments. Cash is not accepted.

Optional extras

Continental breakfast is offered for an extra charge of GBP 15 for adults and GBP 15 for children (approximately)

We have included all charges provided to us by this property. However, charges can vary, for example, based on length of stay or the unit you book.

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Recent reviews

Fabulous 8,6 From 1 489 reviews

Exceptional 10,0
The staff is extremely friendly. Despite being in close proximity to Trafalgar Square, the room wasn’t loud at all. And I stayed on the 1st floor. The room is a bit small but it’s very neat and clean. Overall, I had a very positive experience here.
Lütfi Emre, ie2 night trip
Very good 8,0
Nice stay in nice hotel in London
Amazing team in a nice hotel. The type of room that I make reservation for(superior) was not ready and we got a room that didn't satisfy us. Shahan and Somaya tried to please us and offer us some rooms and they didn't stop to run around until they pleased us. It was amazing ... The hotel is small hotel in very good surrounding. The room are small but very clean. there are no TV, table or wardrobe closet. There are coat hangers and for us it was enough. The roof top restaurant was a surprising gem with wonderful view, and it was so enjoyable to start the day there. The staff in the restaurant was very friendly too. We will come back to this hotel.
Aharon, us4 night trip
Good 6,0
Great Locations with a few issues.
We were a group of ten and had five rooms. Three out of the five rooms had issues. AC Alarm going off in the middle of the night and two had power issues as well. Staff was very friendly and helpful but these incidents are a few too many in my opinion. If they get those things fixed I can completely recommend the hotel, the location is excellent.
Simon, us4 night trip
Exceptional 10,0
Excellent Peopl
The staff are what make it great. The front desk crew is top notch. personable, friendly, accommodating.
Kody, us2 night trip
Poor 2,0
Hotel being updated so cling wrap all over the floor. Grotty reception area. Rooms were very clean but sparse not even a TV. We then had a fire alarm at 3:00 in the morning so all stood outside in the rain for 1hr+ no apology no explanation. Would not recommend
Steve, gb1 night business trip

Assembly Hotel London

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