All properties in Natal, Rio Grande do Norte State, Brazil

Aram Imira Plaza Hotel & Convention

Via Costeira beachfront hotel with outdoor pool and restaurant

  • Free continental breakfast and free WiFi in lobby
ZAR 586

Image gallery

  • Outdoor Pool
  • Outdoor Pool
  • Beach
  • Pool
  • Outdoor Pool
Outdoor Pool. Image 1 of 44.
1 / 44Outdoor Pool
Via Costeira, 4077, Natal, 59090-001, RN, Brazil
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Official standards

This property advises that it adheres to Safe Travels (WTTC - Global) cleaning and disinfection practices.

Enhanced health and safety measures

This property advises that enhanced cleaning and guest safety measures are currently in place.
  • Property is cleaned with disinfectant
  • Property confirms they are implementing enhanced cleaning measures
  • Contactless check-in is available
  • Parking available
  • Pool
  • Free WiFi
  • Pet-friendly
  • Airport transfer
  • Gym

Property highlights

Main amenities

  • 166 smoke-free guestrooms
  • Daily housekeeping
  • On the beach
  • Restaurant and bar/lounge
  • Outdoor pool
  • Outdoor tennis court

For families

  • Free cribs/infant beds
  • Children's pool
  • Private bathroom
  • Television
  • Free toiletries
  • Garden

What’s around

  • In Via Costeira
  • Dunes Park - 1 min walk
  • Teatro Riachuelo - 44 min walk
  • Ponta Negra Beach - 2.6 mi / 4.2 km
  • Camara Cascudo Museum - 2.5 mi / 4.1 km
  • Natal Convention Center - 2.5 mi / 4.1 km

Enter dates for 2 guests

  • Superior Room, Sea View
  • Standard Room, Garden View


Via Costeira, 4077, Natal, 59090-001, RN, Brazil
  • In Via Costeira
  • Dunes Park - 1 min walk
  • Teatro Riachuelo - 44 min walk

What’s around


  • In Via Costeira
  • Dunes Park - 1 min walk
  • Teatro Riachuelo - 44 min walk
  • Ponta Negra Beach - 2.6 mi / 4.2 km
  • Camara Cascudo Museum - 2.5 mi / 4.1 km
  • Natal Convention Center - 2.5 mi / 4.1 km
  • Areia Preta Beach - 2.6 mi / 4.3 km
  • Natal Sul Shopping Mall - 2.8 mi / 4.6 km
  • Morro do Careca - 4.4 mi / 7.1 km
  • Redinha Beach - 7.3 mi / 11.7 km
  • Cotovelo Beach - 7.9 mi / 12.7 km

Getting around

  • Natal (NAT-Governador Aluizio Alves Intl.) - 50 min drive
  • Natal Station - 14 min drive
  • Natal Igapo Station - 15 min drive
  • Natal Alecrim I Station - 23 min drive
  • Airport shuttle (surcharge)

At a glance

Hotel size

  • This hotel has 166 rooms
  • This hotel is arranged over 3 floors


  • Check-in time 3:00 PM-midnight
  • Check-out time is noon

Restrictions related to your trip

  • COVID-19 alert: Travel requirements are changing rapidly, including need for pre-travel COVID-19 testing and quarantine on arrival.

Special check-in instructions

This property doesn't offer after-hours check-in. To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation. Guests must contact the property in advance for check-in instructions and smart lock details. Front desk staff will greet guests on arrival.

Required at check-in

  • Credit card, debit card, or cash deposit required for incidental charges
  • Government-issued photo ID may be required
  • Minimum check-in age is 18


  • One child (12 years old and younger) stays free when occupying the parent or guardian's room, using existing bedding
  • Parents must have child's birth certificate and photo ID*


  • No pets or service animals allowed
  • Pets allowed (dogs and cats only)*
  • 1 per room (up to 33 lbs)
  • Pets must be supervised


  • Free WiFi in public areas


  • Airport shuttle*


  • Onsite self parking (BRL 15.00 per day)
  • Onsite parking limited

Other information

  • Smoke-free property
*See small print for additional details or extra charges

In the hotel

Food and drink

  • Free continental breakfast daily
  • Restaurant
  • Bar/lounge
  • Coffee shop/café
  • Snack bar/deli
  • Poolside bar
  • Room service (during limited hours)

Things to do

  • Outdoor pool
  • Children's pool
  • Fitness facilities
  • Outdoor tennis court
  • Spa services on site
  • Pool sun loungers
  • Tennis on site
  • Arcade/game room

Working away

  • Business center
  • Meeting rooms


  • 24-hour front desk
  • Tours/ticket assistance
  • Dry cleaning/laundry service
  • Laundry facilities
  • Hair salon
  • Free newspapers in lobby
  • Luggage storage
  • Multilingual staff
  • Porter/bellhop


  • Number of buildings/towers - 1
  • Garden
  • Picnic area
  • Terrace
  • Television in common areas

Languages Spoken

  • English
  • Portuguese
  • Spanish

In the room

Home comforts

  • In-room climate control (air conditioning)
  • Minibar

Freshen up

  • Private bathroom
  • Shower only
  • Free toiletries
  • Hair dryer

Be entertained

  • TV
  • Cable TV channels


  • Daily housekeeping

Special features


Guests can pamper themselves by indulging in the onsite spa services. Services include massages and manicures and pedicures.


Restaurante Taianá - Overlooking the ocean, this brasserie serves breakfast, lunch, and dinner.

Small print

Also known as

  • Hotel Imira
  • Imira Plaza Hotel
  • Aram Imira Plaza Convention
  • Hotel Imira Plaza
  • Aram Imira Plaza & Convention
  • Aram Imira Plaza Hotel Convention
  • Aram Imira Plaza Hotel & Convention Hotel
  • Aram Imira Plaza Hotel & Convention Natal
  • Aram Imira Plaza Hotel & Convention Hotel Natal
  • Imira
  • Imira Hotel
  • Imira Plaza
  • Imira Plaza Hotel
  • Imira Plaza Hotel Natal
  • Imira Plaza Natal
  • Imira Plaza Hotel Natal, Brazil

Optional extras

Self parking costs BRL 15.00 per day

Pets are allowed for an extra charge of BRL 70 per pet, per day

Airport shuttle service is offered for an extra charge


Parents or a legal guardian traveling with children under 18 years must present the child's birth certificate and an identity card with photo (passport, for example) at the check-in. For international travels to Brazil, if just one of the parents is traveling with the child, she/he must present – in addition to the child's certificate of birth and identity card with photo – a letter authorizing the trip signed by the other parent with a notarial certification of signature. In case the parents or the legal guardian, as applicable, cannot or are unwilling to give this authorization, a judicial authorization is required. People who intend to travel to Brazil with children must consult with the Brazilian consulate before traveling for more information.

Only registered guests are allowed in the guestrooms.

This property does not have elevators.

This property advises that enhanced cleaning and guest safety measures are currently in place.

Disinfectant is used to clean the property; commonly-touched surfaces are cleaned with disinfectant between stays; bed sheets and towels are laundered at a temperature of at least 60°C/140°F.

Contactless check-in and contactless check-out are available.

This property affirms that it adheres to the cleaning and disinfection practices of Safe Travels (WTTC - Global).

The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation.

This property accepts credit cards. Cash is not accepted.

Mandatory fees

The charges below are included in the total price displayed:

  • New Year's Eve gala dinner fee for stays on 31 December

We have included all charges provided to us by this property. However, charges can vary, for example, based on length of stay or the unit you book.


  • Yes, Aram Imira Plaza Hotel & Convention does have fully refundable rooms available to book on our site, which can be cancelled up to a few days before check-in. Just make sure to check this property's cancellation policy for the exact terms and conditions.
  • This property confirms that disinfectant is used to clean the property. Please note that this information has been provided by our partners.
  • Yes. Self parking costs BRL 15.00 per day. Parking spots may be limited.
  • Yes, there's an outdoor pool and a children's pool.
  • Yes, cats and dogs are welcome, with a limit of 1 per room and maximum weight of 33 lbs per pet. There's a charge of BRL 70 per pet, per day.
  • You can check in from 3:00 PM - midnight. Check-out time is noon. Contactless check-in and check-out are available.
  • Yes, Restaurante Taianá offers ocean views. Nearby restaurants include Naú Frutos do Mar (5.1 mi), Casa do Pão de Queijo (5.5 mi), and Camarão e Cia (5.5 mi).
  • Yes, an airport shuttle is available.
  • Practice your swing on the tennis courts. Enjoy a swim in the outdoor pool or use the hotel's other amenities, which include a fitness center and spa services. Aram Imira Plaza Hotel & Convention also has an arcade and a picnic area, as well as a garden.
  • 4,0.Fair

    Totalmente insatisfeito. Enxoval com cheiro ruim, quarto com infiltração, chuveiro com goteira e alguns funcionários sem educação. Quero meu dinheiro de volta.

    1 night family trip, Jul 15, 2021

    Verified guest review

  • 8,0.Very good


    Ótimo, só precisava de reformas, como a janela, portas do banheiro. Janela do restaurante. Mas o restante tranquilo e agradável.

    Johanna, 1 night trip with friends, Jul 11, 2021

    Verified guest review

  • 6,0.Good


    SIbele Carolina de Almeid, 2 night trip, Jun 11, 2021

    Verified guest review

  • 2,0.Poor

    Não recomendo!

    Vou citar Razoável, devido aos funcionários, que são muito atenciosos. Cama ruim, televisão com péssima imagem, travesseiro horroroso, e ainda tem que pagar 15 reais por dia pelo estacionamento. Não indico e nem pretendo retornar para esse hotel.

    KELLY, 3 night trip, May 5, 2021

    Verified guest review

  • 2,0.Poor


    Reservamos o Hotel e na hora do Check in nos mandaram pra outro hotel do mesmo grupo, alegando a pandemia como motivo. O outro hotel era menor, estava lotado, não havia nenhum controle para uso de máscara, inclusive colaboradores com máscaras no queixo, os lençóis não tinhas aspecto de limpo, o ar condicionado fez barulho a noite inteira.

    1 night family trip, May 1, 2021

    Verified guest review

  • 4,0.Fair


    Começando pelo check-in, onde nos colocaram em um quarto errado, pois pagamos a mais por um quarto com varanda e vista mar. Após reclamação, tive que comprovar que minha reserva era para este quarto para ser realocado para outro quarto. Chegando ao quarto novo, ar condicionado não funciona. Logo cedo, quando o restaurante abre, ligam o exaustor e o quarto fica tremendo por inteiro! Impossibilitando ficar no quarto até o fechamento do restaurante. Já no bar da piscina, garçom bem "folgado", insatisfeito com o trabalho e tentando "vender" uns cursos online onde faz uma renda extra. Por fim, ao realizar check-out, me cobram estacionamento, onde em momento nenhum foi informado que o mesmo era pago.

    Fernando, 2 night trip, Feb 1, 2021

    Verified guest review

  • 2,0.Poor


    Não foi feito a arrumação diária do quarto, o ar condicionado e interfone com problemas, a iluminação do banheiro horrível, porta do banheiro não fechava, registro do banheiro caiu, porta da varanda do quarto emperrado e não abril e atendimento do check in decepcionante.

    ANTONIO, 2 night trip with friends, Jan 22, 2021

    Verified guest review

  • 6,0.Good

    Quarto com cheiro de mofo, café da manhã básico demais para o valor que é cobrado

    Erica, 1 night family trip, Dec 6, 2020

    Verified guest review

  • 4,0.Fair


    hotel é grande com ótimas opções de lazer , porém é mal cuidado e muito sujo . Pela manhã a piscina seguia com todas a bebidas e sujeiras da noite anterior , a água da piscina estava imunda , com sacos e latinhas dentro da mesma e próximos as dez da manhã e não tinha nenhum funcionário limpando. Cama do quarto casal, com vista para o mar, pequena e sem cadeiras no quarto, para refeição ou apreciar a vista. Uma pena visto o potencial que o empreendimento tem pra ser um dos melhores da Natal , já que ostentou esse título um dia

    Jose paulo, 2 night trip, Oct 31, 2020

    Verified guest review

  • 6,0.Good

    Muito barulho

    Estrutura antiga e muito barulho no bar ao lado tornando insuportável para dormir.

    1 night trip, Oct 24, 2020

    Verified guest review

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